kfzteile24, Germany's best-known brand in the automotive aftermarket, is now bundling its range of services for commercial customers under the name “businessplus”, thereby simplifying the process of purchasing spare parts. This range of free services is tailored to the special needs of workshops and automotive companies, such as car dealerships, paint shops, and companies with their own fleet. In addition to a wide range at attractive prices, it includes reliable, same-day delivery and customer service from automotive experts at eye level.

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As a digital wholesaler, kfzteile24 can offer its commercial customers over 3 million items for all needs relating to car and spare parts, on average 10 to 15 percent cheaper than the classic catalogue trade. This is mainly due to its scalable e-commerce platform. On the one hand, this facilitates direct purchases from the manufacturer and, on the other hand, makes internal processes more efficient. kfzteile24 passes the resulting price savings on to its customers. Companies registered for "businessplus" also receive special purchasing conditions. 

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A service offering tailored to the special requirements of car dealerships

Commercial customers have special requirements when buying spare parts online: the ordered items must arrive quickly and, above all, reliably. In order to achieve this, kfzteile24 has invested in building up a same-day delivery and a strong B2B team. Across eastern Germany and in parts of central Germany, commercial customers are supplied directly with in-house drivers. This delivery service is to be extended to the whole of Germany in the medium term. 

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In addition to fast delivery times and the well-developed digital platform, which facilitates a simple and intuitive search for spare parts, "businessplus" customers also enjoy the advantages of classic key account support: personal contacts, all of whom are skilled automotive specialists, are available to answer any questions on products and services – on site by a field service support, by phone or online via chat.. In addition, kfzteile24 has established a simplified returns process for commercial customers, in which drivers simply take parts they do not need with them on the next delivery.

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Commercial customer business as a key growth driver

Launched in 2001 purely as an online provider for private customers, the B2B division is now an important growth lever for the company. kfzteile24 now generates over half of its sales from business with commercial customers. The linchpin is the company's data-driven platform and well-developed logistics infrastructure. 

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“In the past few years, we have worked very hard on becoming comprehensively attractive for commercial customers as well. In addition to the advantages typically offered by an online supplier – a wide range at attractive prices – we are now also able to deliver spare parts even faster and, above all, reliably. With ‘businessplus‘, the entire range of e-commerce can be fully accessed by our commercial customers,” says Markus Winter, CEO of kfzteile24.

“Our digital platform is of particular importance: our technology not only guarantees customer-centric processes and services. As a key control element, it links all areas of the company and allows us to keep the ordering and logistics processes lean, so we can pass these advantages on to our customers.”

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Only a little over 10 percent of orders are currently placed online in the independent automotive aftermarket. With a total volume of an estimated €13 billion, the potential for digital trade is enormous. 

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More information and registration options available at: businessplus‍